Most small and mid-size brands don't have a marketing problem — they have a clarity problem. They're spread across channels that don't convert, working with agencies that don't understand their customer, and wondering why nothing is moving the needle.
I fix that.
I build marketing strategies around your actual business — not templates, not frameworks borrowed from someone else's industry. That means getting clear on who your real buyer is, where they spend their attention, and what it actually takes to move them from awareness to purchase.
Where I'm different: I come with built-in context that most consultants don't have. I've spent my career in the West Coast marine, sportfishing, and outdoor space — running charters, building brand partnerships, and marketing to people who can smell inauthenticity from a mile away. That experience translates directly into how I think about messaging, positioning, and channel strategy for any brand selling to people who live an active, outdoor-driven lifestyle.
Email, content, ambassador programs, retail partnerships, paid media — I'll tell you what makes sense for your business and what doesn't. Then I'll help you build it.
Strategy without execution is just a PDF. I stay involved through both.
Most small and mid-size brands don't have a marketing problem — they have a clarity problem. They're spread across channels that don't convert, working with agencies that don't understand their customer, and wondering why nothing is moving the needle.
I fix that.
I build marketing strategies around your actual business — not templates, not frameworks borrowed from someone else's industry. That means getting clear on who your real buyer is, where they spend their attention, and what it actually takes to move them from awareness to purchase.
Where I'm different: I come with built-in context that most consultants don't have. I've spent my career in the West Coast marine, sportfishing, and outdoor space — running charters, building brand partnerships, and marketing to people who can smell inauthenticity from a mile away. That experience translates directly into how I think about messaging, positioning, and channel strategy for any brand selling to people who live an active, outdoor-driven lifestyle.
Email, content, ambassador programs, retail partnerships, paid media — I'll tell you what makes sense for your business and what doesn't. Then I'll help you build it.
Strategy without execution is just a PDF. I stay involved through both.
